Cookie Policy

1. Introduction

At William College ("College", "we", "our", "us"), we are committed to protecting and respecting your privacy. This Cookie Policy explains how we use cookies and similar technologies on our website (https://www.williamcollege.com/) to enhance the user experience, analyse site traffic, and support marketing efforts, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. What Are Cookies and Tracking Technologies?

Cookies are small text files stored on your device when you visit a website. They serve various purposes, such as remembering your preferences, enabling website functionality, and collecting information about your visit to improve our services.

However, cookies are just one type of tracking technology. We also use other technologies, such as:

  • Web beacons or tracking pixels - invisible images embedded in web content or emails that track activity
  • Local storage and session storage - browser-based data storage mechanisms
  • JavaScript-based tracking scripts
  • Device fingerprinting technologies

These technologies may collect data such as browser type, IP address, device information, and usage behaviour. For the purpose of this policy, we refer to all such tools collectively as "cookies and tracking technologies".

We do not use non-essential tracking technologies without your consent, in compliance with the UK GDPR and PECR.

3. Why We Use Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

a) Essential Cookies

Critical for the website to function effectively. They enable basic functionality such as page navigation, secure areas access, and protection against fraudulent traffic. These cookies cannot be disabled.

Cloudflare:

Used to enhance website security and performance, identify trusted web traffic and protect against malicious users.Learn more

b) Functional Cookies

Allow the website to remember choices you make (such as your username, language, or region) and provide enhanced functionality and personalization. They may be used to provide services you have requested.

Vimeo:

Used to deliver video content, store user preferences, and collect usage statistics.Learn more

YouTube:

Helps enable video playback, collect user interaction data, and deliver personalised content.Learn more

c) Analytics and Performance Cookies

Collect information about how visitors use our website. The data collected is aggregated and anonymised to help us improve usability and performance.

Google Analytics:

Provides insights into user behaviour, traffic sources, and content performance.Learn more

Vercel Analytics:

Measures website performance and infrastructure metrics.Learn more

d) Marketing and Advertising Cookies

Used to deliver advertisements more relevant to you and your interests. They help measure the effectiveness of advertising campaigns.

Facebook Pixel:

Tracks conversions, optimises ads, and builds targeted audiences for future campaigns.Learn more

We may also use similar tracking technologies such as web beacons, tracking pixels, and scripts embedded in our content or emails.

Note: These third-party providers may collect information for their own purposes in accordance with their privacy policies. We do not have access to or control over the data they collect or store.

4. Consent Management

When you visit our website, you will be shown a cookie banner giving you the option to:

  • Accept All Cookies
  • Accept Only Essential Cookies
  • Manage Consent Settings

You can change or withdraw your consent at any time by accessing the Cookie Settings on this page.

Essential cookies are necessary for the basic functionality of our website and cannot be disabled. They are set automatically when you visit our site and do not require your consent under applicable data protection laws. However, we will not place non-essential cookies or tracking technologies unless you have actively consented. Continued browsing does not constitute consent under UK GDPR and PECR.

5. Managing Cookies in your browser

You can manage and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For general information about cookies and how to control them across different browsers and devices, visit:www.aboutcookies.org

6. Review of the Policy

This policy is reviewed annually by the Senior Leadership Team.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

William College

Registered Office Address: Bridge House, 320 High St, London E15 1EP

Email: dpo@williamcollege.com

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